Lapilo Labs AI Shortlist Audit

Example Co is named in 3 of 150 AI answers about time tracking software for agencies

10 buyer questions, asked 5 times each on ChatGPT, Gemini and Perplexity. The most-named vendor, Competitor A, appears in 123.

Share of answer

How often each vendor is named when a buyer asks an assistant about this category. Rank within one answer is unstable, so we report frequency across all runs.

2%of answers name Example Co
82%name Competitor A, the most-named vendor
0answers where Example Co is named first
0answers that cite Example Co's own site

VendorNamed inChatGPTGeminiPerplexityAll answersNamed first
Competitor A41 of 5038 of 5044 of 5082%89
Competitor B33 of 5027 of 5035 of 5063%36
Competitor C19 of 5022 of 5015 of 5037%13
Competitor D8 of 5011 of 509 of 5019%3
Competitor E5 of 503 of 506 of 509%1
Example Co1 of 500 of 502 of 502%0

Question by question

Each cell is the number of answers, out of 15, that name the vendor for that question. Darker means named more often.

Buyer questionCompetitor ACompetitor BCompetitor CCompetitor DCompetitor EExample Co
What is the best time tracking software for a marketing agency?131111450
Which time tracking tools work best for agencies that bill clients by the hour?1599630
Recommend time tracking software for a 50-person creative agency.13107332
What are the best alternatives to Competitor A for agencies?141210511
Which time tracking software has the best project budgeting for client work?1293500
What time tracking tool should a small agency use with QuickBooks?13102000
Compare the top time tracking tools for agencies.993320
What is the easiest time tracking software for a team that hates timesheets?1193000
How much does agency time tracking software cost, and which is the best value?1293200
Which time tracking software do agencies recommend for profitability reporting?1175000

Where the answers come from

The sites the assistants cited most. These are the places to be present, accurate and well reviewed. Example Co's own site was cited in 0 of 150 answers.

Cited siteAnswers citing itCited byNote
g2.com86ChatGPT, Gemini, Perplexity
reddit.com70ChatGPT, Gemini, Perplexity
capterra.com66ChatGPT, Gemini, Perplexity
competitor-a.example51ChatGPT, Gemini, PerplexityCompetitor A's site
competitor-b.example46ChatGPT, Gemini, PerplexityCompetitor B's site
softwareadvice.com35ChatGPT, Gemini, Perplexity
trustradius.com26ChatGPT, Gemini, Perplexity
getapp.com25ChatGPT, Gemini, Perplexity
competitor-c.example18ChatGPT, Gemini, PerplexityCompetitor C's site
competitor-d.example17ChatGPT, Gemini, PerplexityCompetitor D's site
youtube.com16ChatGPT, Gemini, Perplexity
forbes.com13ChatGPT, Gemini, Perplexity

Can assistants read your site?

Access rules in robots.txt for the crawlers behind each assistant, and how much of the home page is readable without JavaScript.

CheckResult
GPTBotBlocked
OAI-SearchBotAllowed
ChatGPT-UserAllowed
PerplexityBotBlocked
Perplexity-UserAllowed
Google-ExtendedAllowed
ClaudeBotAllowed
BingbotAllowed
robots.txtFound
Home page responseHTTP 200
Words readable without JavaScript61 (very little: the page likely depends on JavaScript)
Page titleExample Co | Work, simplified
Meta descriptionPresent
Structured data (JSON-LD)None found
H1 headings1
sitemap.xmlFound
llms.txtNot found

Ranked fixes

In priority order. Each one names the evidence behind it and says whether it rests on a test or on our judgment.

  1. Stop blocking GPTBot and PerplexityBot

    Remove the two Disallow rules in robots.txt, then confirm in server logs within a week that both crawlers are fetching pages.

    Evidence: robots.txt blocks both crawlers. Example Co's own site was cited in 0 of 150 answers. Competitor A's site was cited in 51.

    Supported by testingEffort: low
  2. Make the home, pricing and features pages readable without JavaScript

    Server-render or prerender these three pages so their text is in the HTML the crawler receives.

    Evidence: Only 61 words on the home page are readable before JavaScript runs.

    Supported by testingEffort: medium
  3. Say what you are in the page title and first heading

    Change the home page title and H1 to state the category and buyer in plain words: time tracking software for agencies.

    Evidence: The current title is "Example Co | Work, simplified". All 10 buyer questions use the words time tracking and agency. The home page uses neither in its title.

    Our judgmentEffort: low
  4. Complete your G2 and Capterra profiles and ask 15 recent customers for reviews

    Fill in every profile field, pick the agency-specific categories, and send a review request to customers who onboarded in the last six months.

    Evidence: G2 was cited in 86 of 150 answers and Capterra in 66. They are the two most-cited independent sources in this category.

    Our judgmentEffort: medium
  5. Publish an honest Example Co vs Competitor A page

    One page that states who each product suits, with a feature and price table and two customer quotes from agencies that switched.

    Evidence: For "best alternatives to Competitor A for agencies", Competitor C was named in 10 of 15 answers and Example Co in 1.

    Our judgmentEffort: medium
  6. Build a page for agencies that bill by the hour

    A use-case page covering billable rates, client budgets and invoice export, written in the buyer's words.

    Evidence: For the hourly-billing question, Competitor A was named in 15 of 15 answers and Example Co in 0.

    Our judgmentEffort: medium
  7. Publish a QuickBooks integration page with setup steps

    Document what syncs, in which direction and how long setup takes, with screenshots.

    Evidence: For the QuickBooks question, Competitor A was named in 13 of 15 answers, Competitor B in 10 and Example Co in 0.

    Our judgmentEffort: low
  8. Put real prices on a public pricing page

    Show per-seat prices and what each plan includes. Assistants answering cost questions name vendors whose prices they can read.

    Evidence: For the cost and value question, Competitor A was named in 12 of 15 answers and Example Co in 0.

    Our judgmentEffort: low
  9. Join the Reddit threads the assistants cite, as yourself

    Answer questions in the threads listed in the spreadsheet, disclose that you work at Example Co, and be specific rather than promotional.

    Evidence: Reddit was cited in 70 of 150 answers, more than any site except G2.

    Our judgmentEffort: low, ongoing
  10. Get listed on Software Advice and TrustRadius

    Claim both listings and match the category, pricing and screenshots to your G2 profile.

    Evidence: Software Advice was cited in 35 of 150 answers and TrustRadius in 26. Example Co is on neither.

    Our judgmentEffort: medium
  11. Add structured data for your organization and product

    Add Organization and SoftwareApplication JSON-LD to the home and pricing pages.

    Evidence: No structured data was found. Public tests show this has a small effect on its own, so it ranks last.

    Our judgmentEffort: low

Method and limits

Each question was sent 5 times to each assistant through its official API with live web search turned on (models: ChatGPT gpt-5, Gemini gemini-3.5-flash, Perplexity sonar). A vendor counts as named when its name, a listed alias or its domain appears in the answer text.

Answers vary from run to run and can differ between the API and the consumer apps, between accounts and over time. Treat these counts as a measured sample, not a fixed ranking. Every raw answer is in the attached spreadsheet.